Tuesday, December 6, 2011

Mexico top presidential contender can't name books (AP)

MEXICO CITY ? Oops!

Politicians north of the border aren't the only ones struggling with gaffes this campaign season.

Mexico's leading presidential contender floundered in confusion for about four minutes when the audience at a book fair asked him to name three books that had influenced him. He was able to correctly name only one he has read "parts of:" the Bible.

Former Mexico State Gov. Enrique Pena Nieto holds a comfortable lead in opinion polls for Mexico's July 1 presidential election, but his appearance was reminiscent of the campaign-denting moment that Texas Gov. Rick Perry suffered at a Republican debate in November. The GOP hopeful said he couldn't remember one of the three government agencies he pledged to eliminate if he were president. "Oops!" he finally admitted.

The floundering by Pena Nieto, a strikingly handsome man married to a television actress, fed into the images critics have tried to spin around him: telegenic but hollow.

"I have read a number of books, starting with novels, that I particularly liked. I'd have a hard time recalling the titles of the books," Pena Nieto said during a question-and-answer session at the weekend book fair in the western city of Guadalajara.

Pena Nieto said that as an adolescent, he had been influenced by the Bible, and had read "parts of" it.

He then rambled, tossing out confused title names, asking for help in recalling authors and sometimes mismatching the two.

He said he liked "La Silla del Aguila, a novel whose title roughly translates as "The Presidential Chair." But he said it was written by historian Enrique Krauze, one of Mexico's most famous historians. It was actually written by Carlos Fuentes, the country's most famous novelist.

That was about as close as the former governor came to correctly identifying a book he has read in the past decade.

"The truth is that when I read books, the titles don't really sink in," he said after several minutes.

Pena Nieto is the leading hope of the former ruling Institutional Revolutionary Party, or PRI, to return to the presidency it held for 71 years without interruption before losing the 2000 elections to conservative Vicente Fox.

Television images of Pena Nieto's struggles ignited glee among PRI critics on Twitter.

Several referred to him as "the Justin Bieber of the PRI," referring to Bieber's difficulty in naming all seven continents during a television appearance in November.

But Bieber was at least able to work out the answer with some prompting from host David Letterman.

Pena Nieto couldn't. He looked to his aides for help and drew laughter from the audience, saying at least twice "I can't remember the title." He mentioned he had read a political thriller by Jeffrey Archer.

Several demonstrators showed up at party headquarters in Mexico City on Monday to symbolically give him books on Mexican history.

"It's really very shameful that a person wants to be president and doesn't know a single book," said Hugo Giovanni Aguirre, a university law student.

Pena Nieto accepted the gaffe in Twitter posts Monday, apparently hoping that good grace would calm the controversy.

"I'm reading some tweets about my error yesterday, some are very critical, others are even funny. I thank you for all of them," he wrote. Later, he tweeted "Freedom of expression is a central pillar of democracy. Criticism of those of us who aspire to or hold political office is fundamental."

But efforts to smooth over the issue were not helped when Pena Nieto's teenage daughter Paulina re-tweeted a comment that described people gloating over the gaffe as "the bunch of idiots who form part of the proletariat and only criticize those they envy."

Pena Nieto quickly apologized on his own Twitter account for the message, whose classist tone doesn't sit well in a country where deep social and economic inequality remains very much alive.

Mexicans were angered in August when a middle class woman stopped for driving erratically was seen on videos bullying a cop, insulting his mother and calling him a "crappy wage slave."

"Paulina's re-tweet was an emotional reaction to my error," Pena Nieto wrote. "It was definitely excessive and I publicly apologize for it." He later added "I have had a talk with my children about respect and tolerance."

The daughter's account was later reactivated, and she posted a tweet saying "it was an impulsive act on my part after reading some tweets that insulted my father ... I learned a big lesson today." In another tweet, she wrote, "I apologize with all my heart ... I recognize what I did was wrong and I am sorry."

Mexican intellectuals were aghast at the whole thing, though some took into account Pena Nieto's explanation that he had been too busy in politics to have time to read.

"I myself, and I suppose all of us ... have moments when we forget authors, we forget books," historian Lorenzo Meyer told a local radio station. "We can't jump on Pena Nieto because he forgets his writers."

"But I believe that a deep knowledge of Mexican history is fundamental for someone who wants to be president," Meyer added.

Members of Pena Nieto's party had their own moments of fun mocking former president Fox, a fountain of verbal flubs who angered U.S. blacks by saying Mexicans took jobs "not even" blacks want, and who prompted hilarity by mispronouncing the name of Argentine writer Jorge Luis Borges during a speech before one of Spain's most important literary gatherings.

"This thing with Pena Nieto touches a nerve that is still very sensitive," Meyer said.

While the other political parties piled on the criticism of Pena Nieto, they weren't immune to literary confusion.

Former Finance Secretary Ernesto Cordero, a contender for the top nomination of President Felipe Calderon's National Action Party, said in a radio interview Monday that Pena Nieto's gaffe raised "serious doubts" about his qualifications. But he then misidentified the author of what he described as one of his three favorite books, mixing up her first name with that of another writer.

Source: http://us.rd.yahoo.com/dailynews/rss/world/*http%3A//news.yahoo.com/s/ap/20111206/ap_on_re_la_am_ca/lt_mexico_political_gaffe

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Illegal Deforestation Threatens the Last 23 Hainan Gibbons

The world?s final 23 Hainan black-crested gibbons (Nomascus hainanus) are making what may be their last stand in China, where their jungle habitat is being wiped out at a rate of 200,000 square meters a day, according to a new report from Greenpeace International.

Hainan gibbons are the world?s rarest primates. Sixty years ago they could be found all across Hainan Island in the South China Sea. Now they are limited to the 2,100-hectare Bawangling National Nature Reserve on the western side of the island. While the gibbons are legally protected, lack of enforcement has allowed illegal loggers and pulp paper plantation growers to take over 25 percent of the island?s rainforests, including a portion of the apes? reserve habitat, in the past 10 years.

Via satellite images and field work, Greenpeace found that more than 72,000 acres of Hainan rainforest have been illegally cut down since 2001.

?This illegal deforestation comes in response to market demand and disrespect for nature,? Greenpeace forests campaigner Yi Lan said in a prepared statement. ?A lack of enforcement brought about this rapid loss of rainforest and it?s about to bring about the extinction of a species.?

According to the International Union for Conservation of Nature and Natural Resources (IUCN), the population of Hainan gibbons numbered more than 2,000 individuals in the 1950s. By 1993 that had declined to less than 60 apes due to hunting and habitat loss, much of it to build rubber tree plantations. A 2003 survey found only 15 apes, some of which have bred since then, bringing the total population today to 23. Female gibbons only breed once every two to three years, so the population?s opportunities for further growth are slim.

?When you have just 23 of a particular animal species left in the wild, that says we humans aren?t being good stewards of the environment,? Lan said.

Greenpeace released this video (in Chinese with English subtitles) about the Hainan gibbons and the shocking deforestation in the area:

In addition to the illegal plantations, legal pulp paper plantations have also been established along the banks of the gibbons? protected reserves. These pulp trees require so much moisture that water levels have been depleted in some areas, causing native eucalyptus trees and plants to suffer and die. As they disappear, so goes more of the gibbons? habitat and food supplies.

Conservation efforts to preserve the Hainan gibbon have been slow to get off the ground. A conservation action plan (pdf) was established in 2003, but according to the IUCN Primate Specialist Group, its success has been limited by lack of coordination between the eight participating government bodies, universities and organizations. Most efforts to date have been restricted to surveying the apes and their habitat.

Greenpeace is calling for the Hainan government to enforce its laws for protecting the gibbons as well as the island?s rainforests.

Photo: A female gibbon in Hainan. Courtesy of Greenpeace

Source: http://rss.sciam.com/click.phdo?i=b8c332c7f534821f698a266b1d201de2

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Monday, December 5, 2011

Campaigns turning more to Web to link with voters

(AP) ? As they peruse the Internet, voters in New Hampshire and Iowa are probably seeing ads for Mitt Romney and President Barack Obama alongside those for shoes and holiday gifts. The ads will then follow those voters around the Web, popping up on news sites, Google searches and on social networking sites like Facebook.

Online advertising, once used primarily as a way to reach young and heavily wired consumers, has emerged as an essential communications tool in the 2012 presidential contest. While few expect Web ads to supplant television commercials anytime soon, strategists say online ads may be the most nimble, efficient and cost-effective way to reach voters.

"Online advertising cuts through because of its ability to target. It's unparalleled in any other medium," said Romney's digital director, Zac Moffatt. "TV may be more effective for driving a big message, but per usage, the Internet is more powerful. We are probably one presidential cycle from everyone believing that."

Web ads can take many forms, from small display boxes to clickable videos to 15- or 30-second commercials known as "pre-rolls" a viewer sees before the start of a news clip or YouTube video.

Targeting is key. While campaigns invest heavily in television ads to reach a mass audience, Web ads are geared specifically to people based on their ZIP code, demographics and, most importantly, their Internet browsing history.

That means someone who has visited the Obama campaign website will likely start seeing his ads on a number of different Web pages. And those who use Google to search for information on the Republican candidates might notice a Romney campaign pre-roll the next time they watch a TV show online.

Campaigns also buy ads on websites that cater to the different demographic groups the campaigns are hoping to reach.

"When someone expresses interest in politics online, it's an incredibly good time for the campaigns to talk to them," said Andrew Roos, a Google account leader who works with Democratic campaigns on Web ad strategy. "You want to grab people when they are paying attention and ask them to take another action, like send money or attend an offline event. It's an old-school organization principle that has been working its way online."

Campaigns were slow to adapt to online advertising even as the corporate world flocked to the Web with product ads years ago. Internet ad revenue climbed to nearly $7.9 billion in the third quarter of 2011, up 22 percent from the same time last year, according to the Internet Advertising Bureau, which tracks online ad spending.

Corporations now spend from 18 to 28 percent of their advertising budget online, while campaigns historically have spent no more than 5 percent.

Chris Talbot, a freelance campaign digital strategist, noted that big companies can devote considerable time, money and research to figuring out what works online and what doesn't. Campaigns don't have that luxury.

"There is no 'next quarter' in politics, so campaigns usually revert to a template of what's worked in the past," he said.

In 2008, Obama and Republican presidential rival John McCain both did limited online campaign advertising. Web ads grew more prevalent in the 2010 midterm elections, when 85 of the top-spending House races and 600 interest groups bought display ads on Google.

To be sure, plenty of Internet users say they aren't thrilled with the proliferation of online ads, particularly those that follow them from site to site.

A USA Today/Gallup poll taken in late 2010 found 9 out of 10 respondents said they pay little attention to online ads. Two-thirds said they don't believe advertisers should be able to target them based on their past Web searches.

"The only way it works is on a mass scale. Most people ignore ads on the Web," said Aaron Shapiro, head of the digital marking firm HUGE.

Web ads' biggest advantage, many strategists say, is accountability.

"Online ads are very metric driven ? you can figure out how many impressions you got, how many people clicked, how many people signed up for an email address. All of that is calculated in real time," Google's Roos said. "It's much more efficient than direct mail and TV."

The Romney campaign's Moffatt said Web ads became part of the media strategy when officials there realized how much their own viewing habits had changed.

"Strategists here acknowledge they really don't watch live TV," Moffatt said.

___

Associated Press researcher Rhonda Shafner contributed to this report.

___

Follow Beth Fouhy on Twitter at http://www.twitter.com/bfouhy

Associated Press

Source: http://hosted2.ap.org/APDEFAULT/3d281c11a96b4ad082fe88aa0db04305/Article_2011-12-03-Online%20Campaign%20Ads/id-d0b3a436286348c59c0ed58328e14232

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Saturday, December 3, 2011

Dartmouth engineers solutions to binge drinking (Providence Journal)

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Going To Le Web? Maybe Get A Roaming SIM Card

article-page-main_ehow_images_a06_2q_lc_sim-card-contacts-iphone-800x800Lord knows cellphone cross-border roaming is a nightmare, especially when Americans visit Europe only to find their data bill has exploded. Add iPads and smartphone and you have a recipe for a financial headache. It's not something you want to happen when you hit Le Web next week. So startup people travelling from the Valley may be interested to know that Maxroam has just launched a new SIM card with 65 cents USD per MB with no monthly subscriptions or contract required.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/g_aOO6TYtcI/

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Friday, December 2, 2011

Cutest Pets Of 2011: Submit Your Own! (PHOTOS)

We know, we know. Your pet is the cutest. Perhaps this contest should simply be to find the second cutest pet of 2011, since we already know that your pet is #1. In reality though, this is less a competition and more a celebration of all the great pets who brighten our days.

Over the past year, pets have been adored around the world. There's Boo the Dog with his fluffy head and mini-sweaters, the pug who hates the iPhone, the labrador puppies running in slow motion, the dog with the best smile ever and the irresistible litter of 16 Dalmatian pups.

Cats weren't to be upstaged this year, from the one obsessed with bubble wrap, to the blind kitten playing with his first toys, to the cat taking on an iPad.

Unfortunately, not all pets are as loved as the ones basking in viral video glory. Millions of stray dogs and cats are euthanized each year in the U.S. If you have pets, be sure to spay/neuter them. If you are thinking about getting a pet, consider the long-term responsibility of pet ownership, and explore adoption options with your local shelter, or by visiting Petfinder.com and the ASPCA website.

Check out the photos below to vote for the cutest pet of 2011, and don't forget to submit your own pets!

(Note: Photos have to be approved before they will appear in the slideshow. Please limit to one submission per pet.)

+ Add a slide

Click 'Add Slide,' upload an image of your pet, add its name for the title, and describe in the caption what makes your animal the cutest!

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-Kerstin P., HuffPost

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Source: http://www.huffingtonpost.com/2011/12/01/cutest-pets-of-2011-submi_n_1119188.html

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