The landscape of the music industry has changed vastly over the past ten years. We are no longer in the times where being successful musician is tied to record deals and album sales. Today people turn to the Internet for their music needs. Although the Internet has diminished the album sales and profits the music industry was accustomed to, it is also creating new opportunities for up and coming musicians to gain exposure for free.
Top 10 Websites to Promote Music Online:
- www.youtube.com : Youtube is a video sharing website on which users can upload, view and share videos. The website displays a wide variety of user generated video content and has had a profound impact on the music industry since its founding in 2005.
- www.Facebook.com : ?Musicians can literally advertise themselves on Facebook by making their own band page and having fans join their page as ?Facebook fans.?? Having a Facebook page can put a musician in direct contact with over 200 Million Facebook users who browse the site.
- www.Twitter.com : Twitter is an online social networking service / personal blog service. The website enables users to send and read text based messages of up to 140 characters known as ?tweets?. Created in 2006 Twitter is one of the most popular web services in the world, operating with over 500 million registered users as of 2012.
- www.SoundCloud.com : SoundCloud is an online audio distribution platform that allows collaboration, promotion and distribution of audio recordings by users. The website provides access to 20+ million users and is growing by 1.5+ users per month.
- www.SoundClick.com : SoundClick is a music based social community which offers bands, artists, and music labels a platform for self promotion. Songs can be streamed, downloaded in MP3 format, sold through the store, or licensed to others. SoundClick boasts over 4.5 million songs, 530,000 bands and artists and over 4.5 million registered members.
- www.DatPiff.com : DatPiff is an online mixtape distribution platform. Datpiff has 19.7 downloads generated solely by ?major label? mixtapes providing a major platform for its ?upcoming artists? user generated content section of the website.
- iTunes: Although iTunes is not the ideal place for up and coming musicians to start spreading their music ? it is one of the only media outlet that will pay you for your content. ?iTunes pays musicians for the songs they sell, as opposed to just spreading them across the Web. Musicians should always keep in mind that iTunes does take $.35 for every $.99 per song a musician sells.?
- www.MySpace.com : ?MySpace is one of the biggest social networking sites for people who live for music, providing a remarkable opportunity for musicians to gain online exposure.? MySpace Music provides artists a way to interact with fans while promoting their music virally.
- www.Last.fm : ?Last.fm is one of the world?s largest and most respected social music platforms for upcoming artists to get their brand seen by a giant online community of music lovers. Last.fm operates under a system of ?scrobbling,? where the name of the song a member listens to is sent to Last.fm and added to their music profile for others to see. Millions of songs are scrobbled every day, helping fans figure out which songs they listen to the most while helping artists spread their music at the same time.?
- www.Mp3.com : Mp3.com is a web site that provides information about digital music, artists, songs, services, community and technologies. At its peak Mp3.com delivered over 4 million MP3 audio files per day to over 800,000 resisted users.
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Each of these websites are great media outlets to grow a musicians fan base. Although most of these websites offer very similar services, it is best to be on as many of these as possible in order for unsigned acts to garner any type of ?buzz?.
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Written by 1770 Records
1770 Records is the College of Charleston?s student run record label, formed by the Getting Music to the Marketplace class in the Arts Management department. The department is committed to educating students in the music business and supporting independent music.
Filed under: Week In Review ? Tags: Week in Review
Source: http://www.knowthemusicbiz.com/the-music-biz-week-in-review-51013/
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