2012 PRSA Skyline Award Winners | PRSA Chicago

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Individual Award Winners

• Alexandra Demers, 2012 Young Professional of the Year
• Ron Culp, 2012 PR Professional of the Year
• Jim Skinner, 2012 Executive of the Year

Best of Skyline, 2012

• Public Communications Inc. (PCI) and Chicago Architecture Foundation ??Unprecedented Access with Openhouse Chicago?

Community Relations

• Business Services
• Award of Excellence: Edelman Public Relations and Merck ? ?Build Smart, Breathe Easier: Building Asthma Awareness One Home at a Time?
  • Business Products
  • Skyline Award: Edelman Public Relations and Merck ? ?Build Smart, Breathe Easier: Building Asthma Awareness One Home at a Time
    • Business Associations/Nonprofit Organizations
    • Skyline Award: Fleishman-Hillard and The Allstate Foundation ? ?Purple Purse Campaign: Let?s Talk about Domestic Violence?

Reputation and Brand Management

• Businesses/Companies with sales of more than $10 billion
• Award of Excellence: GolinHarris Chicago and McDonald?s USA ? ?McDonald?s Commitments to Improved Nutrition Choices?
  • Businesses/Companies with sales of between $500 million to $10 billion
  • Skyline Award: Burson-Marsteller and Hormel Foods ? ?Enhancing the Corporate Image of Hormel Foods?

Events or Observances fewer than 7 Days, Business Products

• Business Products
• Award of Excellence: Ketchum ? ?It?s in the bag ? ConAgra Food?s Best Bagger Championship?
• Award of Excellence: GolinHarris Chicago ? ?McDonald?s creates Arch Madness?
• Skyline Award: GolinHarris Chicago and McDonald?s ? ?National Hiring Day: I love my McJob?
  • Associations/Nonprofit Organizations
  • Award of Excellence: Public Communications Inc. ? ?Openlands Draws Public to new Lakeshore Preserve?
  • Skyline Award: Public Communications Inc. and The Chicago Architecture Foundation ? ?Unprecedented Access with Openhouse Chicago?

Events or Observances longer than 7 Days, Business Products

• Business Products
• Skyline Award: Zeno Group and Craftsman ? Campaign to bring the Craftsman CTX tractor to the NA International Auto Show
  • Associations/Nonprofit Organizations
  • Award of Excellence: Fleishman-Hillard and the Allstate Foundation ? ?Purple Purse Campaign: Let?s Talk about Domestic Violence?
  • Award of Excellence: Elmhurst Memorial Healthcare ? ?Grand Opening Celebrations?

Public Service, Associations and Nonprofit Organizations

• Associations and Nonprofit Organizations
• Award of Excellence: Rotary International ? ?This Close? a campaign to eradicate Polio
• Award of Excellence: The Joint Commission ? ?Speak Up Animated Videos?
  • Business
  • Award of Excellence: L.C. Williams and Associates and First Alert ? ?Breathe Easy, California CO Legislation Campaign?
  • Skyline Award: Edelman Public Relations and Merck ? ?Build Smart, Breathe Easier: Building Asthma Awareness One Home at a Time?
    • Partnerships
    • Award of Excellence: MSL Chicago and Morton Salt ? ?Morton Salt Puts Pets First? program
    • Award of Excellence: Communication Strategies Group and the Girl Scouts of Greater Chicago and Northwest Indiana ? ?Reality Check? program

Public Affairs

• Skyline Award: The Illinois Tollway ? ?Move IL: The IL tollway driving the future? program

Marketing Consumer Products, Technology

• Technology
• Award of Excellence: Walker Sands Communication ? ?SceneTap Summer 2011?
• Award of Excellence: Finn Partners ? Vonage Mobile launch
  • Food and Non-Alcoholic Beverages
  • Award of Excellence: Ogilvy PR and Unilever ? ?Say I Do to Slim Fast?
    • Restaurants
    • Award of Excellence: GolinHarris Chicago and McDonald?s USA ? ?Unveiling McDonald?s new happy meal, along with commitment to improved nutrition choices?
      • Packaged Goods
      • Award of Excellence: Edelman Public Relations and SC Johnson ? ?Windex Mini launch, starting the concentrate revolution?
      • Award of Excellence: L.C. Williams and Associates and Snow Joe ? ?Snow Sells in Snowless Winter?
      • Award of Excellence: Cottenelle and Ketchum ? ?Cottonelle Makes the Ultra Switch?
        • Other
        • Skyline Award: ZapWater Communications ? ?TopShop: The British are coming?

Marketing Consumer Services, Healthcare Services

• Healthcare Services
• Skyline Award: Dixon/James Communications and Cantata Adult Life Services ? ?In Tune with today?s adults?
  • Technology
  • Award of Excellence: Resolute Consulting ? ?HiredMyWay.com Detroit Launch?
  • Award of Excellence: Resolute Consulting ? Constellation Energy on entry into the Chicago market
    • Other
    • Skyline Award: Communications Consulting Worldwide and Follett Higher Education Group ? ?Getting Schooled on College Savings? program

Marketing Business to Business

• Professional and/or Financial Services
• Award of Excellence: Zeno Group and WiseWindow
• Award of Excellence: Edelman Public Relations and Rockwell Collins ? ?Piloting flight?s future?
• Skyline Award: Walker Sands Communication ? ?Empathica?s Consumer Insights Panel Survey?

Global Communications

• Award of Excellence: Weber Shandwick and Yum! Brands ? ?Taking the People With You?
• Award of Excellence: Abbott Vascular ? ?Disappearing vascular scaffold?

Issues Management for Businesses

• Award of Excellence: Navistar International
• Skyline Award: Resolute Consulting and AAR Corp. ? ?Mid Skills Gap report?

Internal Communications

• Businesses with more than 10,000 employees
• Award of Excellence: Dixon/James ? ?Re-engineering Procurement at McDonald?s?
• Award of Excellence: Navistar International ? campaign to ensure a seamless move to a new, integrated world headquarters

Multicultural Public Relations for Businesses

• Award of Excellence: Taylor Global Inc. and Allstate ? ?Allstate?s Give Back Day?

Integrated Communications

• Consumer Products
  • Award of Excellence: MSL Chicago and Sealy ? ?Springing ahead in bed with influencers? campaign
  • Award of Excellence: GolinHarris and Magnum Ice cream ? launch campaign of the world?s #1 ice cream
  • Skyline Award: Current Lifestyle Marketing ? work with Tropicana Pure Premium orange juice
  • Nonprofit Organizations
    • Award of Excellence: DePaul University ? opening of Art Museum
    • Award of Excellence: The Illinois Nature Conservancy?s ?Design for a living world exhibition and photo essay?
    • Skyline Award: Carolyn Grisko & Associates ? ?It?s up to You ? Improving Chicago?s Pedestrian Safety? campaign
    • Business to Business
      • Skyline Award: Weber Shandwick and Yum! Brands ? ?Taking People With You? campaign

Media Relations

• Consumer Products ? Food & Beverage
  • Award of Excellence: GolinHarris and McDonald?s USA ? ?McDonald?s Media story shaping strategy around its commitment to improved nutrition choice?
  • Consumer Services
    • Award of Excellence: Henson Consulting ? work with Red Frog Events
    • Award of Excellence: GolinHarris and McDonald?s USA ? ?I Love My McJob? campaign
    • Business to Business
      • Award of Excellence: O?Reilly-DePalma ? work with American Standard Brand?s Champion 4 Toilet
      • Associations/Nonprofit Organizations
        • Award of Excellence: Public Communications Inc. and the John G. Shedd Aquarium ? launch of the Jellies exhibit
        • Award of Excellence: Rush University Medical Center ? ?leveraging the Mass Media to introduce the new hospital at Rush?

Website Campaigns

• External Website Use
  • Skyline Award: Burson-Marsteller and Hormel Foods ? use of the Hormel Recipe website
  • Internal Website Use
    • Skyline Award: APP Pharmaceuticals/Fresenius Kabi USA ? inSight intranet

Social Media

• Award of Excellence: Henson Consulting ? ?Helping Land O?Frost Meat Additional Consumers online?
• Skyline Award: Zeno Group and Seattle?s Best Coffee ? ?Best of black Friday? campaign

Creative Tactics

• Skyline Award: Allstate Insurance ? ?Allstate AFCA Good Works Team ? Surprise Trophy Presentations?

Press Kit/Media Kit

• Digital
  • Award of Excellence: Edelman Public Relations and Merck ? ?Build Smart, Breathe Easier: Building Asthma Awareness One Home at a Time?
  • Product
    • Skyline Award: GolinHarris and Magnum Ice cream ? launch of the #1 ice cream

Satellite Media Tours

• Skyline Award: Edelman Public Relations and Merck ? ?Build Smart, Breathe Easter: Building Asthma Awareness One Home at a Time?

Video Programs

• External Video Programs
  • Award of Excellence: Jewish United Fund ? Holocaust Community Services video
  • Internal Video Programs
    • Award of Excellence: DePaul University ? 2 Minute Tours video
    • Award of Excellence: APP Pharmaceuticals/Fresenius Kabi USA ? ?Inspired to Care videos and CEO messaging?
    • Skyline Award: Resolute Consulting ? ?Operation Rhino? video for Brookfield Zoo

Annual Reports

• Award of Excellence: Burson-Marstellar ? work with Hormel Foods? 2010 Corporate Responsibility Report
• Skyline Award: Public Communications Inc. and The Peggy Notebaert Nature Museum ? ?Connecting the Legacy? campaign

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